Privacy Policy

Last updated: February 11, 2026

Poof of Alchemy operates this website and store, including all related information, content, features, tools, products and services (the “Services”). This Privacy Policy explains how we collect, use, and disclose your personal information when you visit, use, or make a purchase or otherwise interact with the Services.

Poof of Alchemy is powered by Shopify, which enables us to provide the Services to you. If there is a conflict between our Terms of Service and this Privacy Policy, this Privacy Policy controls with respect to the collection, processing, and disclosure of your personal information.

Please read this Privacy Policy carefully. By using and accessing any of the Services, you acknowledge that you have read and understand how your information is collected, used, and disclosed as described below.

Personal Information We Collect or Process

When we use the term “personal information,” we refer to information that identifies or can reasonably be linked to you or another person. Personal information does not include information collected anonymously or that has been de-identified.

We may collect or process the following categories of personal information, depending on how you interact with the Services and as permitted or required by applicable law:

• Contact details including your name, billing address, shipping address, phone number, and email address

• Financial information including payment card information, transaction details, and payment confirmation

• Account information including username, password, preferences, and settings

• Transaction information including items viewed, added to cart, purchased, returned, or canceled

• Communications including messages sent to us for customer support

• Device information including IP address, browser type, and device identifiers

• Usage information including how you navigate and interact with the Services

Personal Information Sources

We may collect personal information:

• Directly from you when you create an account, place an order, or communicate with us

• Automatically through cookies and similar technologies

• From service providers who process information on our behalf

• From partners or third parties

How We Use Your Personal Information

We use personal information to:

Provide, Tailor, and Improve the Services

Process payments, fulfill orders, arrange shipping, manage accounts, handle returns, provide customer support, and improve your shopping experience.

Marketing and Advertising

Send promotional communications and show advertisements based on your activity. You may opt out of marketing communications at any time using the unsubscribe link in our emails.

Security and Fraud Prevention

Detect and prevent fraud, secure payments, protect public safety, and safeguard our Services.

Legal Compliance

Comply with applicable laws, respond to legal requests, and enforce our policies.

How We Disclose Personal Information

We may disclose personal information:

• With Shopify and service providers (payment processors, shipping providers, analytics providers)

• With business and marketing partners to provide advertising services

• When required by law or legal process

• In connection with a business transaction (e.g., merger or acquisition)

To learn more about how Shopify processes personal information, visit:
https://privacy.shopify.com/en

To exercise rights related to data processed by Shopify, visit the Shopify Privacy Portal:
https://privacy.shopify.com/en/account

Relationship with Shopify

Our store is hosted by Shopify. Information you submit may be transmitted to and processed by Shopify and its service providers to enable store functionality, payment processing, fraud detection, analytics, and advertising features.

Shopify may process your personal information in accordance with its own Privacy Policy, available at:
https://privacy.shopify.com/en

Third-Party Websites

Our Services may include links to third-party websites. We are not responsible for the privacy practices of those sites. We encourage you to review their privacy policies separately.

Children’s Data

The Services are not intended for children. We do not knowingly collect personal information from individuals under 16 years of age. If you believe a child has provided us with personal information, please contact us and we will take appropriate steps to delete it.

Security and Retention

We implement reasonable security measures to protect your personal information. However, no method of transmission or storage is completely secure.

We retain personal information as long as necessary to provide Services, comply with legal obligations, resolve disputes, and enforce our agreements.

Your Rights and Choices

Depending on your location, you may have the right to:

• Access personal information we hold about you

• Request correction of inaccurate information

• Request deletion of your information

• Request data portability

• Opt out of sale or sharing for targeted advertising

To exercise your rights, you may contact us at connect@poofofalchemy.com.

You may also exercise certain rights directly with Shopify at:
https://privacy.shopify.com/en/account

If you use a browser that supports Global Privacy Control (https://globalprivacycontrol.org/), we will recognize that signal where legally required.

We will not discriminate against you for exercising your privacy rights.

Complaints

If you have concerns about how we process your personal information, please contact us at connect@poofofalchemy.com. You may also have the right to lodge a complaint with your local data protection authority.

International Transfers

Your personal information may be processed in countries outside your own. Where required, we rely on recognized transfer mechanisms such as Standard Contractual Clauses.

Changes to This Policy

We may update this Privacy Policy periodically to reflect operational, legal, or regulatory changes. The updated version will be posted on this page with a revised “Last updated” date.

Contact

If you have questions about this Privacy Policy or wish to exercise your rights, contact us at: Email: connect@poofofalchemy.com

Poof of Alchemy
2232 Dell Range Blvd, Suite 245-3029
Cheyenne, WY 82009 USA